Friday, April 11, 2014

Kerning

Kerning this the process of moving letters in a word closer together or further apart the add some sort of visual appeal.  Depending on the distance between letters, an artist can input certain feelings into the viewer.  For example when letters are really close together it can evoke a quick feeling of speed and movement.  When the letters are stretched out the viewer slows down and reads thing very slowly. Kerning can give a design as a whole a new or different feeling.

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