The "Google" Logo

Google.  The major corporation we all know and love, or hate.  Regardless of whether or not we like Google, we all know it and probably use it.  The logo has slowly developed over many years, though most people never noticed the changes.  Here is a quick genealogy of the Google logo.

In 1998 Google's first logo came into the world.  Using Baskerville Bold as the font and having the colors go: green, red, yellow, blue, green, red.

The next incarnation of the Google logo came very fast.  The previous logo was published september of 1998 and this newer logo came out in october of the same year and lasted till may of 1999.  Now the colors went: blue, red, yellow, blue, green, red.  Still using Baskerville bold as the typeface.  With the new wildcard of having a blue exclamation point and the addition of a vague shadow.  This was a serious game changer.  The logo of google was under major scrutiny at all times and why a few people like the exclamation point most people did not and thought it was childish.

Following was the google logo that most people are familiar with.  This logo was the one that has set the standard for perfect logo design for the past decade. With a few major changes.  First the color order stayed the same but with a brand new font. "Natanael Gama" is the closest resembling font for this new logo, but there is no true "google font" due to the custom graphics.  With a shadow at the base, the changes that are most noticeable are the nearly tilted "O's" and the "e" with the top half tilted upward.  Also new additions included the reflectiveness of each letter with the obvious highlights and shadowing on the letters.  This logo was the most effective and being timeless because it lasted the longest, nearly ten years.

This next logo was the precedent of the logo that lasted the longest.  This logo, though is only lasted three years was the gateway to getting to todays google logo.  There are only two distinguishable differences on this next logo. First the shadows have been removed to add to simplicity.  Second is that the highlight have been brought back to make it seem more chill and to add to simplicity.

This next logo is the most recent google logo.  This logo has close to know differences from the previous.  The only real difference is that the highlight have been completely eliminated.  This adds to simplicity and also the colors have been brightened a little make them more monotone and easier to recognize

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